Why research trademark laws
Approval for the registration of a trademark in your selected country will depend heavily on whether the mark complies with the applicable trademark standards and laws in place. Once the owner of a mark has received exclusive rights over it, they must use the mark in a commercial capacity and in compliance with industry standards and laws, otherwise it may not qualify for renewal.
Reasons to research trademark laws
Researching the trademark laws in your country of trademark registration is vital to the successful operation of your trademark. It is important to have a basic understanding of the rules, rights, obligations, and restrictions imposed on you as a trademark owner, according to various trademark acts in place. Provided you use your mark in full compliance with the law, you can ensure that renewal of trademark rights will be granted when required.
Most trademark laws will require that a trademark, once registered, must be used in a commercial capacity and in strict accordance to the standards set by the relevant trademark registry which provided the set of exclusive trademark rights. Using your mark in a commercial capacity is vital, as many intellectual property registries will refuse renewal of a mark on grounds of non-compliance or non-use with the necessary laws.
It is essential, when registering your trademark in more than one jurisdiction, to be aware of all applicable regulations imposed on your trademark by each country. This is because many countries differ on the requirements to satisfy for trademark registration, and may employ different legal frameworks with regards to using a mark.
In general, trademark legislation is considered relatively complex and vast in scope, and as such, it is advisable to enlist the professional guidance of a consultancy firm to guide you on legal compliance of your trademark. Information you obtain from a professional trademark representative is likely to be accurate, reliable, and up to date, and essential to the successful and legitimate operation of your trademark.