Trademark registration is the term given to the process of registering a mark with an intellectual property office for the purpose of obtaining an exclusive set of rights over the use and ownership of the trademark. It is important to know what trademark registration is, particularly if you are an individual or a company that has created or intends to utilize a trademark in a commercial capacity.
Trademark registration explained
Trademark registration, as mentioned above, is the actual process of obtaining ownership recognition and official rights over the use of the mark. Registration allows the owner of a mark to obtain legal protection, thus ensuring infringement of their trademark rights are remedied in a court of law. Trademark law will always favor the official registered owner of a mark, and any infringement regarding its use will mean the infringing party must prove they acted in good will.
Trademark registration applications are sent to the appropriate intellectual property office in your country of domicile, however where the mark is to be used in other countries, you are advised to register your mark with the necessary international intellectual property offices. OHIM and WIPO are two international intellectual property offices that enable owners to register their mark with multiple countries through one single application.
Once a trademark has been officially registered, the mark will have a registered symbol next to it (R inside a small circle) and this acts as an effective deterrent against third parties using your trademark and passing it off as their own. Through registration, you can also enhance your presence in countries you are registered with, and this will increase your global brand awareness and customer loyalty to the brand.
Trademark registration, although can be a timely process, is always advised, as the risk of financial loss and brand damage that could occur from infringement will not be easily remedied unless the mark is registered.