Trademark Types Archives | Starting Business

What is an international trademark

An international trademark refers to a type of mark that has rights and legal protection across a number of jurisdictions globally. Essentially, all countries that are party to the Madrid System (administered by WIPO – World Intellectual Property Organization) can register an ‘international’ trademark, and this extends to over […]

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Why are Community Trademarks beneficial for companies

A Community Trademark, or CTM as it is more commonly abbreviated to, is a trademark that is registered with OHIM – the ‘Organization for Harmonization in the Internal Market’. OHIM permits trademarks to be gain registration rights in all 27 EU member states simultaneously, and without the need to apply to each European country individually…

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Types of trademarks searches

The scope of a trademark search may vary from one country to another, as each jurisdiction adopts its own regulatory framework regarding trademark registration. This article will identify the types of trademark searches that can be performed when seeking registration…

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How to register a Service mark

The process involved in service mark registration is largely based on the trademark registration process. Some jurisdictions do not recognize the term service mark and will simply register a service mark in the same was as they would for a trademark. The process of registering a service mark can be a time consuming procedure depending…

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How to trademark a Logo

A logo created by an individual or company, that is unique and original, can be considered a trademark. Usually a logo will be a type of design that is used to brand a particular product, service, or company in the marketplace. The logo of a company can be essential to developing their brand identity across international markets and increasing their consumer…

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What is a ghost mark

The term ‘ghost mark’ is given in reference to a trademark that is very closely simulated to another ordinary word that is used commercially and in the course of trade. The laws surrounding ghost marks and trademark laws are considered complex to understand without the guidance of a professional advisor…

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What is a service mark

A service mark in practice is very similar to a trademark, with the only difference being that a trademark is used in reference to a mark that represents goods, while a service mark is used in reference to a mark which represents services. A trademark can be used […]

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What is colour registration

Colour registration, or a colour trademark, is a non-conventional trademark in which one or more colours are fundamental to the functioning of the mark. Where a colour is used as a trademark to aid the identification of brands, products of services in a commercial and unique capacity, that colour can be registrable under certain jurisdictional trademark laws…

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What is trademark dilution

Trademark dilution is the term given where a famous or well-known trademark becomes more familiar in the public arena, and essentially loses its unique appeal due to over-usage of the mark by third parties. Owners of popular marks have the right to restrict third parties from using the mark in a bid to prevent the mark’s…

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What is a CTM

OHIM – Office of Harmonization in the Internal Market, is the official trademark registry for the registration of trademarks within the EU. OHIM enables the registration of a trademark in all 27 EU member states through one single application. Once a trademark is registered through OHIM, it is thereafter…

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