Trademark Guide

Before deciding to register a mark it is imperative to understand some of the trademark basics so your registration delivers exactly what you intended it to. Through our trademark guide section Starting Business can help you better understand what a registered mark actually is and direct you as to what services you may require. We can guide you in the right direction with regards to your trademark search, registration, design and renewal.

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Definition of a Trademark

The term trademark can also be labelled the following: trade mark or trade-mark. It’s role is to identify that the products or services an individual, organization or legal entity provide are individually distinguished from those offered by other competitors and entities. It can be an image, logo, symbol, design, word, phrase, name or any arrangement of the mentioned; these are the standard forms of trademarks. Marks are represented usually in the form of an indicator or sign and there are three types of symbols used to portray trademarks:  ™ ℠  ®

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